Website and individual page redesign
I improve the appearance, structure and user experience of an existing website without necessarily rebuilding the entire project from scratch. I analyse the current interface, refresh the visual style, simplify navigation and create a clearer path towards an enquiry or purchase.
A considered update
What the service includes
From analysing the current website and identifying problem areas to updating the design, implementing the changes and testing the result across different devices.
Analysis and strategy
- Analysis of the current interface, page structure, navigation and the main user journeys.
- Identification of elements that make content harder to understand or reduce trust, enquiries and purchases.
- Creation of a prioritised improvement plan without unnecessarily rebuilding the entire website.
Design and user experience
- Updates to typography, colours, spacing, buttons, cards and other components of the visual system.
- Improvements to content structure, information hierarchy and navigation between important pages.
- Stronger calls to action, trust elements and commercially important messages.
Implementation and testing
- Implementation of the new design in WordPress, Shopify or the website’s existing technology stack.
- Responsive adaptation of updated pages for desktops, tablets and mobile devices.
- Testing of functionality, forms, links, performance and visual consistency before launch.
Who it is for
Who this service is for
Websites with an outdated design
For businesses whose website still functions but no longer reflects the quality of the company, the brand or the expectations of modern visitors.
Websites with confusing navigation
For projects where visitors struggle to find information, understand the value of the offer or reach the intended action.
Businesses entering a new stage
For companies updating their positioning, introducing new services, entering another market or improving conversions without replacing the entire website.
Frequently asked questions
Answers about website redesign
Key information about redesign scope, SEO preservation, pricing, timelines, launch and the potential impact on website performance.
Not necessarily. If the content management system, functionality and technical foundation remain reliable, the existing platform can be retained while the design, structure or selected pages are updated. A complete rebuild is usually appropriate when the current solution limits performance, security, scalability or required functionality.
Problems can occur when page addresses are changed without a plan or when valuable content, headings, metadata and internal links are removed. Before launch, the existing structure should be documented, important URLs preserved and any changed addresses mapped to relevant pages using 301 redirects, correct canonicals and an updated sitemap.
The cost and timeline depend on the number of pages, the condition of the existing website, design complexity, content volume and required technical changes. Updating a single page may take several working days, while a complete redesign of a larger website may take several weeks. I provide a detailed scope and estimate after reviewing the existing project.
In most cases, no. The redesigned version can be developed on a staging copy or introduced gradually while the current website remains available to visitors. Once testing is complete, the update is deployed to the live website. A short maintenance window may only be necessary for a complex migration or major system changes.
A new visual style alone cannot guarantee a specific result. An effective redesign should be guided by business goals, analytics, user behaviour and the quality of the offer. A clearer structure, improved mobile experience, accessibility, performance and stronger calls to action can remove barriers to enquiry or purchase, while the actual impact should be measured after launch.