Charleston
Photo Art

I worked on the redesign of the Charleston Photo Art website – a wedding photography and videography studio based in Charleston, USA.

The main goal of the project was not simply to update the visual design, but to create a fast, scalable and SEO-friendly WordPress website without relying on heavy page builders such as Elementor or WPBakery.

The project was built with WordPress, Kadence Theme and Kadence Blocks Pro, with a strong focus on a mobile-first approach, clean page structure, reusable blocks and maximum loading performance.

The project included:

• A complete multi-page website structure
• Dedicated service pages for different photography and videography services
• Responsive layouts for desktop, tablet and mobile devices
• Reusable Hero, Gallery, Testimonials, CTA, FAQ and Pricing blocks
• Portfolio and gallery sections for presenting studio work
• A structured Journal and blog system with categories
• AJAX filtering of posts by categories and tags
• SEO-friendly pagination for the Journal
• A popup enquiry form
• Mobile-first UX and clear navigation
• Structural optimisation without unnecessary JavaScript libraries
• Image lazy loading and loading performance optimisation
• Custom WordPress and Kadence technical improvements

Special attention was given to the Journal section. It was designed not simply as a standard blog, but as a complete content system for real wedding stories, wedding guides, venue guides and long-term SEO content.

The result – an elegant, lightweight and scalable website combining premium visual presentation, strong performance, intuitive navigation, responsive layouts and a clear user journey towards submitting an enquiry.